Sammy Hagar & Rick Springfield’s New Rum Line Now Available


Sammy Hagar and Rick Springfield's new line of rum has hit the market with three new flavors introducing the brand. All told, there are three new rums on the market — a classic white rum, the Kola Spiced rum and the Red Head Macadamia Nut rum — and sell for around $25 to $35 a bottle.

The two rock veterans have been pals for years — with Springfield scoring a 1981 Top 10 hit with a cover of Hagar's "I've Done Everything For You." The pair has joined forces to relaunch one of Hagar’s spirit lines, "which offers a collection of flavored rums called Sammy’s Beach Bar Rum." The brand, which was started by Hagar has now taken on Springfield as a partner.

Back in January, when the pair announced the joint venture, Rick Springfield told People, "Our first collaboration was a home run so we thought why not try it again. Sammy has had such amazing success in the spirit business and I’ve wanted to get into it for a while now. When this opportunity came along I thought it was a brilliant idea. And I am an Ernest Hemingway fan so of course I drink rum. I’ve tried a bunch of them and the Beach Bar brand is a cut above all the ones I tried — smoother and sweeter."

Back in 2007, it was reported Hagar sold and 80 percent interest in his Cabo Wabo Tequila for an estimated $80 million.

For more information on how to order, log on to: Gacraftspirits